TV's first Improplug "star", is Ling Valentine (34), the Chinese immigrant owner of LINGsCARS.com. Ling is a female, Gateshead-based entrepreneur who supplied prime, private customers all over the UK with over £28m of brand-new contract-hire cars in 2007. Improplug production was by Your-Film, a company run by a small and dynamic group of filmmakers in Jarrow.
Ling said, "I'm extremely proud to be the first advertiser to use this new format of TV ads. It has been great fun making them. I already have over 200,000 views of my YouTube films, now a much larger audience of millions will see the Improplugs." - "Some of my Improplugs have snippets in Chinese. It doesn't matter. The viewers see me chatting to them in quick-cut clips, in YouTube format" - "It's the TV/PC crossover advert, and it is set to take the World by storm" - "It opens TV advertising to small but ballsy businesses like LINGsCARS.com, made by small independent filmmakers like Your-Film" - "Your-Film were just great. LINGsCARS have collaborated to break new ground for this exciting new Improplug genre of advertising" - "Just wait until the snotty-nosed London agencies in London see these Improplugs, their reaction will be enough to make the whole of the North East chuckle"
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