Isabelle Wedding Cakes 2011 "Cafe"

The wedding cake industry faced lagging sales and Isabelle needed a creative way to get young Taiwanese talking about marriage again.

In 2009, we launched the Horoscope Series. It was a complete departure from category advertising. It became such a huge hit and made a major impact on the client's business.

Since then we have continued to work with Isabelle. Year after year, we find new ways to challenge people's perspectives on marriage, to create more hot topics around marriage.

Category:

Film & Animation

Tags:

• bates asia
• bates 141
• richard yu
• advertising
• marketing