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Developing a Strategic Integrated Marketing Plan

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Uploaded by on Jul 1, 2008

http://www.advmediaproductions.com/internet-marketing-business-plan.html

A Strategic Approach to Integrated Marketing
Part 5—Implementing a Strategic Marketing Plan

Tips for conducting a competitive analysis, positioning a product or service, selecting the proper media channels and implementing an integrated marketing plan. Presented by Louise Rijk, VP of Marketing & Sales for Advanced Media Productions, at the MetroWest/495 Business Expo.

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  • This is about IMC and media neutral planning not integrated marketing

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