Upload

Loading...

This video is unavailable.

Watch Queue

TV Queue

Watch QueueTV Queue

    Loading...

Watch Queue
TV Queue
__count__/__total__

The Future of Marketing: CMO + CIO Leadership Exchange

Want to watch this again later?

Sign in to add this video to a playlist.
57,915

Like this video?

Sign in to make your opinion count.

Don't like this video?

Sign in to make your opinion count.

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Published on Jul 16, 2012

In June 2012, IBM brought together leading CMOs and CIOs to discuss their ideas about how marketing and technology can come together to make both stronger. Learn more at http://www.ibm.com/smartermarketing

Loading...

Sign in to YouTube

Smarter Marketing

  • by IBM
  • 1242 videos
  1. 1

    Smarter Marketing: Find what customers want

  2. 2

    Smarter Marketing: Understanding the customer

  3. 3

    Smarter Marketing: Now we start with the customer

  4. 4

    Smarter Marketing: An opportunity to engage

  5. 5

    Smarter Marketing: Marketing must be aligned with IT

  6. 6

    Smarter Marketing: Transforming the business model

  7. 7

    Smarter Marketing: Driving value with big data

  8. 8

    Smarter Marketing: Leveraging your customers

  9. 9

    Smarter Marketing: Data gives us a better relationship

  10. 10

    Smarter Marketing: Delivering a delightful customer experience

  11. 11

    Smarter Marketing: It is a company journey

  12. The Future of Marketing: CMO + CIO Leadership Exchange

  13. 13

    Smarter Marketing: Who Controls A Brand?

  14. 14

    Smarter Marketing: The Customer is King

  15. 15

    Smarter Marketing: Analytics Leads to Customer Centricity

  16. 16

    Smarter Marketing: Taking a Customer Centric View

  17. 17

    Smarter Marketing: Letting Customers Have Control

  18. 18

    Smarter Marketing: Listening to Negative Feedback

  19. 19

    Smarter Marketing: Maintaining Customer Relationships

  20. 20

    Smarter Marketing: Turning Data into Services

  21. 21

    Smarter Marketing: Bringing Value to Customers

  22. 22

    Smarter Marketing: Listening Instead of Broadcasting

  23. 23

    Smarter Marketing: Having Public Conversations

  24. 24

    Smarter Marketing: Working Together to Serve Customers

  25. 25

    Smarter Marketing: Mining Data for Insights

  26. 26

    Smarter Marketing: Using Technology to Listen

  27. 27

    Smarter Marketing: Merging Tech and Marketing

  28. 28

    Smarter Marketing: Serving Customers With Analytics

  29. 29

    Smarter Marketing: Putting the Customer in the Center

  30. 30

    Smarter Marketing: Predicting Customer Behavior

  31. 31

    Smarter Marketing: Making Customer Interaction Easy

  32. 32

    Smarter Marketing: Fostering Two-Way Conversations

  33. 33

    Smarter Marketing: Evolving Our Understanding of Customers

  34. 34

    Smarter Marketing: Strengthening Customer Relationships

  35. 35

    Smarter Marketing: Finding Credibility in Sentiment

  36. 36

    Smarter Marketing: Earning a Customer's Trust

  37. 37

    Smarter Marketing: Involving Employees in the Brand Promise

  38. 38

    Smarter Marketing: The Branding of Culture

  39. 39

    Smarter Marketing: Meet your customer

  40. 40

    Smarter Marketing: Connect with your customer

  41. 41

    Smarter Marketing: Know your customer

  42. 42

    The Future of Marketing: CMO + CIO Leadership Exchange Paris

to add this to Watch Later

Add to