Sasol - Innovation for People / Bruno Bossi (Egg Films)

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Uploaded by on Nov 16, 2011

Egg Films' Bruno Bossi directed Innovation for People, TBWA\Hunt\Lascaris' new TVC for Sasol, conceptualised by creative director Mike Groenewald, copywriter Antoinette Fourie and art director Joanne Morrison.

The ad moves through four outdoor sets in a single, seamless shot as it demonstrates that the importance of innovation lies not in the idea itself but in what you do with it.

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  • NOTE!!!! Subliminal message with the picture of the Karoo in the backround promoting Fracking by "turning Gas into Diesel" These corporates need to be STOPPED!!!

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