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Sony Foundation's Fashion4Ward event

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Uploaded by on Jul 15, 2010

On Saturday 10 July Sony Foundation held a star-studded event to launch Fashion4Ward. Held at BLUE Hotel's Water Bar, at the spectacular Woolloomooloo Wharf, the launch was a preview of next year's major fashion industry fundraiser.

Fashion4Ward is a fusion of fashion and music -- where glamour and rock collide all in the name of a very good cause. The launch of Fashion4Ward brought together collections from leading Australian designers, Alex Perry, Collette Dinnigan and J'Aton, with performances from Sony Music artists Rogue Traders and Amy Meredith. The launch event featured contestants from Australia's Next Top Model on the catwalk and will screen in an upcoming episode of the series.

Over 300 people gathered for the glamorous night including Sony Foundation ambassadors Alex Perry and Emma Freedman, Australia's Next Top Model judges Sarah Murdoch, Charlotte Dawson and Jez Smith, as well Erin McNaught, Lizzy Lovette, Geoff Huegill and Renee Bargh.

Funds raised at Fashion4Ward will go towards Sony Foundation's national fundraising campaign -- You Can -- to raise $15 million to build specialised youth cancer wards across Australia

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  • Shouldn´t be the album of the Rogue Traders released in June?

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