"Coco Mademoiselle" Starring Keira Knightly Teaser

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Uploaded by on Mar 10, 2011

CHANEL will debut a first look tease at the highly anticipated short film titled, "Coco Mademoiselle," starring Oscar®-nominated actress Keira Knightley. The full film and national 30 and 60 second spots will debut March 22, 2011. A print advertisement shot by Mario Testino will debut in April 2011.

Three years after the first commercial film, Knightley reprises her role as COCO MADEMOISELLE, a modern day Coco Chanel whose mystery, daring and rebelliousness are at the heart of her charm. While the first film featured long evening gowns, the second takes on an urban feel, with Knightley appearing on the streets of Paris in a chic, beige motorcycle jumpsuit designed for her by Karl Lagerfeld. Filmed in legendary locations across the City of Light -- from Place Vendome to Place de la Concorde, the film is a collaboration between Knightley and Joe Wright, a relationship that began with Wright's directorial debut, the Oscar®-nominated film Pride & Prejudice, and continued with the Oscar®-nominated Atonement.

"For me, Gabrielle Chanel is an icon and there was an incredible power emanating from all the photos of her," states Knightley. "When I began to delve into her history more closely, I was obviously fascinated by her immense talent as a designer, but more than that, by her singular background."

Coco Mademoiselle is a fresh oriental scent created by CHANEL master perfumer Jacques Polge in 2001. The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting fragrance.

In April 2006, Knightley joined the legendary league of women who have represented CHANEL including Nicole Kidman, Ali McGraw, Catherine Deneuve and Audrey Tautou for N˚5, Vanessa Paradis for Coco and Anna Mouglalis for Allure Sensuelle. CHANEL, the international luxury goods company, was founded in France by Gabrielle 'Coco' Chanel in 1924. The company, which is privately held, offers a broad range of luxury products, including Ready-to-Wear, fragrance, cosmetics, leathergoods, accessories, Fine Jewelry and Watches, through a U.S. network of 24 boutiques and at select retailers. Haute Couture collections are presented exclusively in Paris. CHANEL maintains 151 boutiques and shops worldwide, including the legendary House of CHANEL on the rue Cambon in Paris. Under the guidance of designer Karl Lagerfeld, the House of CHANEL remains dedicated to luxury, fashion, style and image.

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  • She is a beauty. Always did like her. Hope fame doesn't twist her.

  • Chanel is Awesome. I'm like the first viewer. Haha. Just saying:p

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