Jeffrey Swartz, President & CEO of Timberland Co., speaks to the Center for Public Leadership's fellows and fellowship alumni about how he effectively applies the principles of socially responsibility in his own organization.
Jeff is mostly there. Now he needs to get to the part where "scale" is not a measure of "sales" success so much as a measure of his own response to opportunity. The is a chasm that capitalists need to span: the inverse of Smith's Vile Maxim is, "maximum understanding for each of us." Success, in this model, comes when everyone has the boots s/he needs. It doesn't really matter if they are made by Timberland, though they could be.
Jeff is mostly there. Now he needs to get to the part where "scale" is not a measure of "sales" success so much as a measure of his own response to opportunity. The is a chasm that capitalists need to span: the inverse of Smith's Vile Maxim is, "maximum understanding for each of us." Success, in this model, comes when everyone has the boots s/he needs. It doesn't really matter if they are made by Timberland, though they could be.
Ahito81 1 year ago