co-operative group - good for everyone - cinema version bob dylan Blowin' in the wind

Co-operative good for everyone tv commercial - full length version.
Song is Bob Dylan Blowin' in the wind
alternate sites http://www.co-operative.coop/aboutus/ or here http://www.guardian.co.uk/media/video/2009/feb/16/bob-dylan-co-op-ad. The advert is made by co-operative group, who look after the umbrella branches, such as us, co-operative food, and also co-operative bank, co-operative travel, co-operative pharmacy plus other co-operative businesses inc electrical, funerals, legal services. It is an attempt to show that co-operative societies are ran differently from other businesses as we are ran by individual members and not shareholders, and also help in showing off our more unified branding as "The co-operative" rather than "the co-op". Historically co-operative group businesses, co-op food shops and co-op banks and co-op travel, CIS etc., have had separate logo's and separate approaches to marketing which has probably led to a confusion of what "the co-op" is. Two years ago co-operative group started to introduce a unified "The co-operative" logo replacing the various old logos and trading names used across the family of businesses. Now this new logo and colour scheme (green for food, orange for travel, blue for financial, purple for funerals, turquoise for pharmacy) has reached critical mass it was felt it was the right time to communicate these new brands, and also the message that co-operative societies are good for everyone, as they can be owned by everyone and all profits that are not re-invested are paid out as dividend to member customers or to community projects. The advert is the start of a long campaign for the co-operative to be recognised for what it is, the largest consumer co-operative society in the country, which encompasses the 5th biggest food retailer, the most ethical bank, a travel agent a funeral provider and much much more

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[vankarno1]

how can i believe it is good with staff,,,,

becz i am one of them who work with co operative food ,,,

just 5.85 if u don't mind can i compare with M&S,sainbury,tesco.....even somer feld paying more than  co op

[iownatgears999]

One of the most beautiful songs ever wrote, so meaningful. Bob Dylan ROCKS!

[texaspete66]

what does the dylan song have to do with the concept of a co-operative ?

[FreeTheWorker]

Roofing houses is some of the hardest work there is but there ain't nothing I'd rather do, because we get a call nearly once a week and go out to work for ourselves instead of working for someone else.

The pay is good because there's no boss man taking a cut off the top, and we decide things democratically.

[707dude707]

the only vid on youtube thats original bob dylan blowing in the wind

[Jharen1231]

Capitalism perpetuates the permanent welfare state & the assured eternal separation of rich and poor. True and good moral and religious upbringings in all honesty cannot support capitalism, when there is that separation. Whoa to the rich, charity, kindness & love to all humanity...clearly, the messiah was a socialist!

[5150martin]

co-op ethics morality, really, dont get involved with them,i have learnt the hard way, benefits are not passed around, they empty your pocket and hide behind a sea of legal arsewipes, you have been warned

[FernandoNINETorres]

@NS992 The speaker is annoying as well, I hate his voice.

[TheOuroboros11]

@NS992 Who cares about the nationality of the speaker, does that really matter? No.

[NS992]

offmyswede. why do you think they can afford to pay you £500 each year from their profits, they pay the smallest amounts to the farmers than any other company for the dairy products then charge a much larger retail price to its customers, hence their large profit margins, then pay their members to keep their mouth shut.

[offmyswede]

In answer to some questions: the co-op are above minimum wage and each year they also pay out a share of their profits not just to it's customers but also it's employees. Last year I received an extra £500 in my July pay for being an employee directly from the profits.