If You Have Money To Burn On Advertising DONT Watch This Video

The problem that many Realtors face when it comes to advertising is just that they are advertising to the masses vs. specifically targeting a niche market.

Imagine for a moment that you are at the Super Bowl the Teletron flashes a message that reads Hey Everyone look at the listing I have for sale

Frankly who cares and why would they?

You see unless there is a self serving message targeted specifically to the reader or target audience - everything is just noise.

Now how about this message Attention Owner of a Late Model Grey BMW its on fire in the parking lot!

If you were at the game, drove a gray Beemer, do think that message would grab your attention and more importantly move you into action?

You Bet it would!

Thats what top agent Brian Moses of Brian Moses and Associates does with all of his marketing. He leads off with a USP otherwise known as a Unique Selling Proposition.

Enjoy the video below where michael krisa That Interview Guy gets Brian to share more about this strategy and how when properly applied to your marketing it can dramatically increase your leads and sales.

Category:

Howto & Style

Tags:

• real estate marketing

[johnsalkowski]

Awesome Brian! Success does leave clues!

[pauwallem77]

Brian Moses is the best!

[mcm2667]

Brian Moses rocks! Success breeds success, listen to Brian and success is allmost guaranteed.