Earth Hour - WWF & Leo Burnett, Sydney - "The Night the World Went Dark"

Global Effie Winner

Agency: Leo Burnett, Sydney
Client/Brand Name: Earth Hour - WWF

Our global objective for Earth Hour was: how do we get individuals to actually do something about global warming without using fear? So, we gave everyone regardless of age, race, religion or social standing a simple act. To turn off their lights for 1 hour, as a symbolic stand against global warming. The result: in 2009 hundreds of millions of people, in 88 countries, in over 4000 cities turned off their lights and paused for one hour - Earth Hour. It has become one of the largest environmental movements in history.

To read the full case study, visit
http://www.effie.org/winners/showcase/2010/4616

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Category:

Education

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• Global
• Effie