Zynga's Mark Pincus on the evolution of social gaming, and why Lightspeed's Jeremy Liew is wrongIf you want to get Mark Pincus, founder and CEO of Zynga, hot under the collar, just ask him if he thinks Lightspeed Venture Partner's Jeremy Liew is right when he says social gaming is a marketing channel not a category. (See Liew's post)"I cannot say how wrong Jeremy is," said Pincus, in this first part of our interview on how the Internet has changed our culture, and particularly the way we play games. Pincus believes that believing social gaming is just a marketing channel is as shortsighted as saying the Web is just a marketing channel. Clearly, with the emergence of eBay, Amazon, Google and Facebook, the Web is not just a promotional tool. In fact, Pincus would go so ... [http://vator.tv/n/844 read more]
I think Zynga's latest game on facebook, QwizShow is awesome and it's nice to see Zynga adding something different other than Farmvilles and such.
Fibr3Optix 7 months ago in playlist Social Media Research
pogo has been allowing you to play games with your friends online for years, you have not come up with nothing new.....FIX THE GAME!
cjbraswell 2 years ago