Which is more important: content or links?
Loading...
Uploaded by GoogleWebmasterHelp on Mar 6, 2009
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.
Jeff from New York City asked:
As Google's algo evolves, is it better to have exceptional links and mediocre content, or exceptional content and mediocre links? By links I mean inbound link quantity/quality. Can new sites with awesome contest outrank mediocre/established sites?
- 76 likes, 6 dislikes
-
Link to this comment:
Top Comments
All Comments (25)
-
Good content is easier to create than creating a bunch of links
-
grate info, i fell like we have to take care booth sides equally in order to get a higher rank in our web sites, thanks man...
-
Personally, I would say you need a mixture of both. One is no good without the other. You can have the greatest content but who is going to find it? You can have the best high quality links pointing to your site but if there is nothing worth reading, grabs your attention, stimulates your mind, learning from or purchasing who is going to come back? Not quality visitors. Relevant links, with relevant content :)
-
Our site is 6 months old and doing well in Google search results. We are beginning to have other sites requesting links - somewhat related but not closely. I am always cautious. Would linking to them be to our advantage or disadvantage.
-
Hi Matt,
Our site is 6 months old and doing well in Google search results. We are beginning to have other sites requesting links - somewhat related but not closely. I am always cautious. Would linking to them be to our advantage or disadvantage.
-
here's proof -> bit.ly / eJwtCa
- 5:51proyecto aguara guazuby conialbano9,811 views
Featured Video
- 1:08More than one H1 on a page: good or bad?by GoogleWebmasterHelp58,697 views
- 0:59What can I do if a competitor is spamming?by GoogleWebmasterHelp11,779 views
- 0:48Is eating the same sandwich every day duplicate...by GoogleWebmasterHelp11,905 views
- 1:53How do I optimize an e-commerce site without ri...by GoogleWebmasterHelp16,600 views
- 4:11Some SEO mythsby MattCutts8,633 views
- 4:09How To Improve Your Google Rankingby dailyidea61,539 views
- 4:47How to structure a site?by MattCutts5,699 views
- 1:12Social is Key to SEO in 2011by 1stopteam6,669 views
- 1:56Will SEO still exist in five years?by GoogleWebmasterHelp60,965 views
- 2:01Is cross-linking websites bad?by GoogleWebmasterHelp23,057 views
- 1:40Are nofollow links irrelevant?by GoogleWebmasterHelp16,657 views
- 1:32What impact does server location have on rankings?by GoogleWebmasterHelp26,363 views
- 2:04Will Google penalize sites which only link usin...by GoogleWebmasterHelp25,315 views
- 1:15Which is better: an HTML site map or XML Sitemap?by GoogleWebmasterHelp23,020 views
- 2:46Two questions about nofollowby GoogleWebmasterHelp34,115 views
- 1:30Does anchor text carry through 301 redirects?by GoogleWebmasterHelp28,755 views
- 3:19Whitehat linkbaitby GoogleWebmasterHelp20,624 views
- 3:04How important is it to have keywords in a domai...by GoogleWebmasterHelp64,084 views
- 2:28Does Google still recommend 100 links or fewer ...by GoogleWebmasterHelp33,206 views
Saying that good content attracts links is only half true. If you have no back links and rank low in Google then chances are you will never get the traffic that would get you the backlinks. It is chicken and egg. Great content+no traffic=dead site
MrDaveFelton 1 year ago 20
I can verify this really works. I have a page that is currently ranked #2 for two main keywords, besides the over 1,000 long tail keywords it pull hits from. I have never requested links from ANY web site or done any link exchanges. Others just like the page and naturally link to it. It often comes up as an answer in Yahoo's Answers too. Good content attracts 1-way links that are often good PR links as well. Focus on good unique dynamic content and theres a good chance the SEO will happen easily
MyWebs 2 years ago 5