Sanka 1970s

Sanka Commercial 1970s - The 3rd Largest Coffee in America!

Sanka was first marketed in the United States in 1923. At the beginning, it was sold only in two "Sanka Coffee Houses" in New York, but soon it also came into retail.

With its bright orange label, the package was easily identifiable, and due to intensive advertising campaigns (and the General Foods Corporation taking over distribution in 1928), Sanka became a nationwide sales success by the late 1920s.

The bright orange label that made Sanka easily identifiable to consumers found its way into coffee shops around the country, in the form of the decaf coffee pot. Coffee pots with a bright orange handle are a direct result of the American public's association of the color orange with Sanka, no matter which brand of coffee is actually served. (However, businesses that serve rival Folgers decaffeinated coffee usually have green-handled pots.)

Sanka was a sponsor of "I Love Lucy" during its initial run on CBS television in the 1950s.

Category:

Entertainment

Tags:

• 1970s
• commercial
• Sanka
• advertisement

[roselanwa]

"Sanka....We're almost good."

[madrobin]

this is too funny. i love that they are proud of the fact that they are third best. can you imagine someone doing this today. and i love the woman singing we're the third largest coffee in america at the top of her lungs. haha!

[MrMachinimator]

"It does'nt keep me up at nite but it helps me poo..." Family guy anyone? lol

[CarlLikes]

This makes me think of The Ballad of Irving- the 142nd fastest gun in the west.

[68lincoln]

There were at least 20 brands of instant coffee in 1970 so you have to realize that being number 3 was an accomplishment. Sanka was made by General Foods back then and I remember it as having a nice fresh roasted aroma and good flavor. In 1985, Kraft took over General Foods (and put them out of business) Kraft changed something in the Sanka formula which made it taste like plastic. They ruined Sanka.

[yellowsign13]

This ad leaves out one vital point. It tastes like you left a fish in the coffee machine.

[ClassicLoverA]

I can't imagine any advertisement doing this today, proudly being the third anything, lol.

[KK872]

They are the third largest coffee but they are also decaff. I am assuming one and two were not decaff

[heine71]

I thought I heard Jake Holmes' voice in the chorus singing the Sanka "3rd. largest coffee in America" jingle.

[wattever333]

"third largest coffee" doesn't mean anything!! it's not even English. Since when does a substance have a size? Now readers are going to say "They mean ...", and I will say "Who cares what they mean! I'm talking about what they say. That should count even more than us HAVING to guess what they mean".

a boiling pot of coffee right on the edge of the stage... that's a disaster waiting to happen.

a man in pyjamas with a camper in the middle of a forest? go naked man!! that's what the forest is for!

[rdmb57]

I think I'll write a similar song for the Orlando Magic

[srkeegan]

I think it is cool how someone gave them that bitchen gold ribbon for third place.