CVT Vancouver Island's Oak Bay Beach Hotel commercial "The Lifestyle".wmv

The vision of Shauna and Kevin Walker to rebuild the beloved Oak Bay Beach Hotel had finally come to a reality. It included rebuilding the hotel by retaining much of its history and combining the demand of today's luxury and a design to lead it into the future.

We were presented with a task to market high end luxury condos with a unique investment opportunity to a particular demographic without a constructed building to show. To compliment an existing print campaign, we painted a picture of an attractive 50 plus retired couple who know the intimate details of what makes each other happy. The result is classy, polished ad that shows a carefree, educated and affluent demographic that knows what they want as well as a good thing when they see it. While the commercial required a call to action component, we ensured the Oak Bay Beach Hotel's brand was well positioned by the classic overall look, message and feel of the ad.
Produced by CTV Vancouver Island's Rich Leboudec

• Category

  People & Blogs