The Fun Theory 2 - The World's Deepest Bin

The Fun Theory - an initiative of Volkswagen. This is one of a series of experiments for a new brand campaign of VW. How can we get more people to throw their rubbish in the bin, rather than onto the ground, by making it fun to do? See the results here. Fun can obviously change behaviour for the better.
More Information: http://central.volkswagen.com/media/info/special/ecology/popup.Par.0008.File....

Category:

Entertainment

Tags:

• Volkswagen
• VW
• Auto
• Initiative
• Brand
• campaign
• Fun
• Theory
• Bin
• rubbish
• instrumental
• better
• thinking
• positive
• experiments

[generatorium]

it wont work for LONG

[MajeRuko]

great idea !

[Marxman0603]

Wonder if it's deep enough to dispose of all my dead babys..

[HanBadrah]

(y)

[VidUploDer]

they should make the time for it to crush a little shorter, 

[SMax0477]

Amazing! Wonderful idea! My respect to Volkswagen.

[Destrolyer]

Sweden Again (L)

[orchestragleek]

I love how the first poeple to use it were two deaf woman!!!!! DEAF PRIDE!!!! :D

[Piisuke]

@axa88888888 Clearly "fun" doesn't exist in your dictionary. Some people just moan for the sake of moaning. It is a neat idea and it works, proven by the fact that they use a similar technique in a Dutch themepark, which is known for being very clean. However, be a pessimistic idiot, if you want. In the end, people in this video were having fun and you were getting annoyed. VW wins, you lose.

[Piisuke]

@Str4t0sPh3rE That's not fun, that is work.

[Str4t0sPh3rE]

Here's something to make it fun.

A bin that gives me $1 for every piece of trash I throw in it.

[ttlypwnd]

Yes, but factor in the energy required by the speaker, is it worth it or does it add to the problem?