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Published on Feb 12, 2014
The world's leading winter tyre specialist presents a revolutionary concept tyre that one day may become the reality of winter driving.
The unique stud technology brings extreme safety in icy weather. With a press of a button, the driver can bring out the studs to improve the grip of the tyre. When the studs are not needed, they can be retracted back into the tyre.
The concept tyre is presented in connection with the 80th anniversary of the winter tyre. Nokian Tyres developed and manufactured the world's first winter tyre to match the Northern frost in 1934.
Two years later came the improved solution for passenger car drivers struggling with the slippery winter roads called the Snow-Hakkapeliitta. Nowadays, the Nokian Hakkapeliitta is one of the world's best-known winter tyre brands.