ProductCamp SoCal Panel - Social Strategies for Large and Personal Brands (Part 1)

http://www.MelAclaro.com. ProductCamp SoCal 2010 was held at the Mihaylo center at CSU Fullerton. I had the pleasure of moderating a panel with friends: Scott Schang, Stacey Harmon, Kirsten Wright, and Cindy Ronzoni. The topic: Social Strategies for Large and Personal brands. (Although, see Stacey Harmon's take on this about halfway through the video. I thought she raised a good point about the accuracy of a comparison between "Large vs. Personal" brands.)

The main discussion topics in this part of this series include:
o Introductions and background for each panelist;

o Some opening thoughts about terms like "social media revolution" or "paradigm shift" perhaps no longer being accurate statements (some mild debate about this during the panel discussion in part 2);

o How each panelist defines the differences (if any) between "Large" vs. "Personal" brands.

Category:

Education

Tags:

• productcamp
• barcamp
• smmoc
• social media mastermind
• social media marketing
• digital marketing
• mel aclaro
• stacey harmon
• scott schang
• kirsten wright
• cindy ronzoni