The Social Media ROI Conversation

We've all had that painful conversation with our boss

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  Film & Animation

[Chris Eh Young]

I have clients that have gotten 10x better results with Yellow pages and Direct mailers than with social media. We fought hard for social media but in the end, the ROI was negligible. I'm not saying they don't need social media but they do need to focus where their highest yield is coming from. For many of them social media is third or fourth on that list.

Even the ROI on email was questioned for years before it became mainstream. Social media is no different.

[Scott Stratten]

You kinda missed the entire point of the video Chris. This isn't saying Social Media is a better sales tool. It's saying it's a communication tool that you can't use ROI in a sales situation to justify.

[lynettebird]

i felt sorry for you.. :( @shalkeulee me too!

Glad it worked for you and see good results!

Im so proud of having that program offered

by the site:

TrafficEqualsMoney [.] info

in me.. A great mentor, adviser and user friendly

program! Thanks to it

[SAMVEL ENGIBARYAN]

good

[Phil Gunwhy]

Just because you failed to produce positive ROI for your clients Chris, that could depend on many factors. Their suitability as a business for social media and your competency. The point you are trying to put across is that social media doesn't provide ROI.

The data and more importantly the money suggests otherwise. Social media is the only outlet that has seen increased revenue spend over traditional forms. Is the world and every marketeer mad? or are you just doing it wrong?

[socialmediacurator]

hilarious! bookface and tweezer...lol. I may have to use your video in a post on my blog, with attributes, of course. :-)

[GameOnStuff]

OMG I am in tears!!! Love it!!!

[Jason Peck]

It kind of boils down to this (assuming your customers are using social media platforms and would appreciate a conversation with you there). Either you care about your customers or you don't. There may or may not be immediate ROI to caring, but not caring is not going to give you the best chance to be successful in the long run.

[apbristol11]

This was me 6 months ago. Now I am on the other side of the table. Good presentation

[Scott Allen]

90 likes, 1 dislike. I'm thinking 90 social media professionals and/or internal advocates and 1 boss.

[Nichole Smith]

Thank you. Just thank you.