UTD Marketing Conference: Kimberly Clark on Marketing Analytics

Jeff Jarrett, Global Director of Digital Marketing for Kimberly Clark, discussed how the company successfully used social media to promote its products. Operating on the observation that consumers trust other consumers more than the service provider or vendor, Kimberly Clark developed four ways of using social media as a marketing strategy. These include paid media substitution, marketing research, customer support and community CRM 2.0.
Jarrett illustrated how his company used "Community development" and "CRM 2.0" to derive ROI for social media. He gave suggestions on how to create strategic business value through today's communication channel for tomorrow's consumer relationships thus providing a competitive advantage

Category:

Education

Tags:

• social media
• kimberly clark
• utd marketing
• crm
• co development

[Bhuups]

Very interesting! could you please post the whole video or send it to me @ Bhupi_iitg@yahoo.com