Tutorial: Searching the Digital Footprint of People and Products

Say you are a key account manager and want to find out about your potential customer before your first visit. Or say you are a student and want to make a call for raising sponsoring funds? Wouldn't it be nice to know the target person and have more than the weather to talk about? The tutorial is about a structured method for searching, in case you have good reasons to invest more than 15 minutes. Such might be the case when you are asked in as a consultant for a product management issue,for example. Then why not learn what is said in the related Social Media conversations? Our corresponding Project Paper e.g. did this exemplary for the Bayer Product "Berocca". See it for more examples, an overwiew of free social media search tools (as of Nov. 2010), and the method. The Video and Paper has been produced by a team of students: Albrecht/Grubisic/Ickelsheimer/Stadelmann in a project callled "Information Broker 2.0".

Category:

Howto & Style

Tags:

• search
• social media
• tutorial
• people
• digital footprint
• method
• mind map
• key account management
• customer relationship
• information broker