What does it take to create a top-notch tourism commercial? In Philadelphia, it involves a guy in pajamas, a teddy bear, several stunt bears, 15 professional dancers, 39 extras, the mayor and a fam...
What does it take to create a top-notch tourism commercial? In Philadelphia, it involves a guy in pajamas, a teddy bear, several stunt bears, 15 professional dancers, 39 extras, the mayor and a famous director. The city's new Broadway-style commercial, Philly: The Musical, reinforces the Philly's More Fun When You Sleep Over® message and promotes the Philly Overnight® Hotel Package, both of which are partly responsible for the Philadelphia region's enormous growth as a leisure tourism destination over the past five years. The commercial is the centerpiece of the Greater Philadelphia Tourism Marketing Corporation (GPTMC)'s $2 million summer tourism campaign.
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