white house redux

white house redux soft iconography

Eschewing the concept of political power, we celebrate the soft power of American iconography and redefine the white house as a manifestation in image and artifice of American ideals.

Our white house acts as a public space, inhabited by multiple and diverse icons from which individuals can draw their personal American narrative. Rather than force a didactic interpretation of the American ideal, this white house manifests its essential breadth, its very definition now reaching beyond any single political or cultural perspective, no longer confined to the nation where it was born.

The traditional view of the White House is maintained from certain perspectives, but this image disintegrates as you approach, and the icon of political power becomes one among many others.

Category:

Film & Animation

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