CCTV Documentary Channel Ident_Culture

JL DESIGN重新規劃了中國中央電視台紀錄頻道的首支形象宣傳影片，以文明的開啟與演進來詮釋紀錄的各種形態。走進歷史的時空隧道，看見紀錄的真實意涵; 延續文化並得以代代傳承。
繼首支宣傳片後，第2與第3支"記錄你我之間篇"也即將在近期發表，敬請期待。

Introduction
CCTV Documentary channel was going through a rebrand. They were about to be launched in Europe and wanted something that is bold, refreshing as well as visually exciting for a documentary channel; but the core message that they are all about real events and facts still had to come through.

We came up with a concept to show that there is more to a documentary than meets the eye. How the truth is waiting to be re-discovered and that there are many sides to a story.


Concept
Truth has many faces. There are many sides to a story or an event. A documentation of an event should be faithful to the facts and examine all facets of the story; giving it its rightful historical and cultural significance. This insight into a historical or cultural event helps us to understand how the future can be affected by the past. How any people, culture or civilization is where it is today.

Just as a documentary present the different angles of an event, a kaleidoscopic effect reflects the many sides of a subject. Traveling through space and time, we witness a documentation of the different eras and see the story of civilization unfold before us.

Category:

Film & Animation

Tags:

• channel
• ident
• cctv
• image
• branding
• JL
• JLDESIGN
• 羅申駿