Fight Frugalnomics: Value Selling / Marketing with Assessments / ROI / TCO Calculators / Tools

Today's buyer is more empowered, skeptical and frugal than ever before -- a condition termed Frugalnomics. This requires a new set of B2B sales enablement and marketing practices to help facilitate the buyer's journey and Fight Frugalnomics. Advice from Alinean on optimizing content marketing and implementing value selling programs using interactive white papers, diagnostic assessments, Return on Investment (ROI) and Total Cost of Ownership (TCO). Join the Fight Frugalnomics revolution now!

Category:

Science & Technology

Tags:

• alinean
• frugalnomics
• economic buyers
• b2b
• sales
• marketing
• ROI
• TCO
• return on investment
• total cost of ownership
• provocative selling
• pisello
• fight frugalnomics
• value selling
• value marketing
• Diagnostic Assessment
• tool
• analysis
• sales enablement
• Demand generation
• demand-gen
• content
• optimization
• facilitating
• buyer's
• journey