Does technology help or hurt your business? The DreamSpeaker...Joe Murtagh

Consumers are engaged in a high-tech arms race to destroy your marketing efforts. Spam filters kill your unwanted e-mail messages, ads are unseen on Web sites due to pop-up blockers, television commercials are skipped with DVRs, and caller ID screens calls from telemarketers.
As a result of this column you and your organization will learn how to:
•Understand that customers no longer want products or services customized for them.
•Know that customers want to self-customize the products and services they purchase.
•Give your customers what they want most of all, control of the entire process.
To read the entire column and/or download or listen to the podcast or post a comment on the blog go to www.TheDreamSpeaker.com

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