"There will always be something to talk about". ZZ relaunch in the virtual environment

The slogan "Būs par ko parunāt!/There will always be something to talk about!" for the prepaid mobile phone card Zelta Zivtiņa (ZZ) was the basis for the brand's relaunch strategy in the digital environment.
To generate interest in the brand among its target audience and provide them with a host of online activities and driving traffic to the new homepage a host of activities were initiated.

For each of the six friends -- Alekss, Makss, Jana, Oskars, Olga and Marija -the heroes of the prepaid phone card commercial -- we have chosen a particular field, where each of them works as a trendsetter and active communicator in the virtual space.

Blogs, social network activities, innovative and challenging Internet projects -- a range of different solutions custom created in line with the particular interest groups segmented and addressed different communities of young people, generating a sharp increase in the ZZ brand's popularity in the virtual space.

Category:

People & Blogs

Tags:

• zelta zivtina
• baltic pr awards
• pr
• telecommunication
• latvia