2009 POPAI Digital Signage Gold Award Winner
Network Implementation
Objectives
To prove that adding digital POP to an end cap would increase sales of new Armor All automotive wipes. 20 Home Hardware stores were chosen to participate in the 3 week test. 10 stores with & 10 without digital POP; all 20 end caps were identically merchandised with the same amount & depth of SKUs.
Worst product for cars, destroys plastics and rubbers
First reply of Armor All is it Cracks Dashes and Collects Dirt
NO WAY does Stewart use ARMOR ALL on his cars
Xquire 10 months ago