Emerald City Design - Amex Collette Dinnigan

Collette Dinnigan follows in the footsteps of Robert DeNiro, Wes Anderson and Kate Winslet in the latest American Express My Life. My Card TV Campaign.

Working with director Miles Goodall, Emerald City were pleased to bring design breadth, depth and expertise to this distinguished campaign. The general
narrative had to connect Collette, her inspiration and work within her studio space whilst evoking feelings through the diverse background that is her life, experiences and memories.

Due to the organic, natural feel and nature of the project Emerald City had to construct a kaleidoscopic design template in which to portray the necessary elements and motifs from Collettes inspirations.

Collettes story takes us on a journey from Africa, through to India, the sea, New Zealand, Paris and finally Sydney. By staying true to the essence and simplicity of the narrative, along with Miles vision, Emerald City were able to bring a truly magical, dreamy, almost surreal design solution to an exciting installment in the My Life, My Card campaign.

Agency. Singleton Ogilvy & Mather / Prod Company. Plush Films & Suburban.
Director. Miles Goodall / Design, Creative Execution & Digital Production. Emerald City.

Category:

Film & Animation

Tags:

• Animation
• Post Production
• VFX
• Visual Effects
• Art Direction
• 3D
• Design
• Emerald City Design
• Commercial
• Spot
• Advertising
• Company
• Art