1960s Kodak ad "Turn Around"

This theme was employed for not one, but a series of Kodak commercials, several of them shortened to 1-minute formats, including "young man" versions, the tempo speeded up, and different singers used. I saw them as a kid; they were haunting and powerful then and powerful now. I never forgot them.

The singer isn't Ed Ames, though he sounds similar. More likely a studio contract singer. The voice has an "older" timbre than Ames would've been at the time.

My wife can't get through this song without tearing up. Great commercial.

Wow!

This is such a beautiful advertisement. It breaks my heart and, while I'm only 19, it makes me long for all the years gone by. I'm a very nostalgic person as it is, but this is the kind of thing that really makes me realize that about myself. We need more of this on TV today.

@watcherfilmsinc You are so right.

PS: My mom says she remembers seeing this on the TV and she said she cried every time.

this sounds like the song that the mother sings in The Lady And The Tramp when she's holding the baby...does anyone else know what I'm talking about?

I'd heard of this famous ad but never seen it before - thanks!

According to "Mighty Minutes" by Jim Hall (Harmony Books, 1984 - ISBN 0-517-55318-X), the 2-minute ad was introduced by Ed Sullivan on his April 16, 1961 show. Timeless enough to use unchanged 4-5 years later (Instamatic 104 -1965).

Hall describes the singer only as a "gentle-voiced male" - I'm guessing a studio voice hired by JWT. It would have been unusual to use a popular recording behind a TV ad in those days.

Yeah 2 minutes is pretty costly for air time.... Thats crazy.

Late Nov. of 1963, this poignant song became a hit for Dick & DeeDee. It was so ironic that this hit by them entered the top-100 charts the same time Pres. JFK was shot... Kodak used Dick & DeeDee for some of these commercials, also. Len-Jee