Los Angeles Times theenvelope.com launch party in West Hollywood, CA

Several hundred mostly Los Angeles Times writers, editors and staffers from LAT packed into a launched party on the top floor of a swank West Hollywood Hotel to launched theenvelope.com and awards season coverage. Sallie Hofmeister, LAT Editor talked about competition at the party.

When we launched the Envelope a couple of years ago, we didnt have as much video, we didnt have as much breaking news and mainly covered Hollywood events and film festivals with all the guilds, said Associate Editor Patrick Kevin Day. We also have a lot more voices like Paul Gata the circuit blogger.

TheEnvelope.com, which is billed as the "ultimate awards site," has helped the Los Angeles Times to significantly broaden its coverage of the entertainment business over the past year, according to Film Critic Betsy Sharkey, formerly the editor.

The new editor is Sally Hofmeister, who introduced additional writers and staffers at last this weeks (10-05-09) launch party.

The Envelope's purpose, according to promotional materials, is to raise awareness of award contenders, drive box office numbers, boost DVD sales, influence voting considerations of Academy and guild members and target consumers.

The Envelope receives five million visitors during the off season and much higher numbers during the high season between November and February. It features interactive photo galleries, video clips of red carpet coverage, celebrity podcasts, blogs and a "Buzzmeter."

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Category:

Film & Animation

Tags:

• emmys
• oscars
• teen choice awards
• grammys
• MTV awards
• people's choice awards
• LAT
• Los Angeles Times
• theenvelope.com
• actors
• film
• movie marketing