1968 RCA Commercial #1 of 2

A commercial made by my father in aprox. 1968 for RCA stereo.

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[noahf67]

1963? Sure about that? Given the logo and the fact that it's on color tape, I'd guess 1968 or '69, earliest..

[silentsensei]

I took the date information directly from the director's board on the original tape of the commercial. I might have mistaken an 8 for a 3, so I'll go back and check that when I can. Thanks for the heads up.

[galesayers]

Kid, keep living. In a minute, you will blink, and 30 years will have shot by, and all that you think is new and innovative and cutting edge will be Smithsonian material. That's life, the way it's always been. You just can't see it because you're a kid, just like every other kid, 30 years before you, and more.

[auaiao9]

IerOnoO,

It wasn't a piece of crap at all in '68. It was as top notch as anything today. It was the newest, the latest, and we enjoyed our appliances that were in the showrooms and displays ready to be taken home. And too that's an old commercial. Actually having that stereo in your house would sound much better.

[Kerry Manderbach]

At RCA, we don't believe in that gimmicky stuff... oh by the way, our tonearms are Computer Crafted!

[Alan Maier]

I have one of these RCA consoles in my garage right now - came from the estate of the original purchaser. It has a very "BIG" sound, due in part to the 10x15 oval woofers (!) and separate power amp. Not quite up to the sound quality of the better Magnavox sets of the day, but a worthy competitor. Magnavox had the Astro-Sonic horn presence sound with tight, deep bass, while this RCA has a very robust and thunderous deep bass and a laid-back midrange. The cabinet is beautiful in person.

[soapbxprod]

Hello! Both my parents were in advertising in the 60s- at Doyle Dane Bernbach in NYC- they worked on the Sony account, among many others- please don't hesitate to contact me- would love to share ads and stories!

[Mcnzlea]

RCA did years ago what Sony is doing now: matching up the electronics with the aftermarket software. RCA did it with television (sets and NBC), radio (receivers and NBC) and music (phonographs/stereos and records).

The beginning of the end of RCA as we knew and loved it came with the General Electric merger. The only RCA property GE was interested in was NBC Television. They cared less about the other assets in RCA's portfolio.

[freemantom]

LOVE it!

[narro52]

I have a big RCA console just like the one in the Commercial and it works great !! So sad that America lost its pride. And when you felt proud to say this product was made in the U.S.A. Not like all the Crap we have to buy from another over sea Country.

[kirbyyasha]

Sad that RCA went from one of the best, to close to the worst. I had an old late 60's RCA TV, still worked till the day I gave it away. I bet it's still working to this day. Buy a new RCA product today? Lucky to get 2 weeks out of it lol

[boogiefever1985]

That massive stereo does what an iPod does now, well the iPod tries anyway

[djaps paul]

these were the days

[Stereo4102]

For that time RCA records began to be issued with the infamous "orange label" design (Huge landscape RCA logo at the left and the series at the right) and without the pet of fine music lovers, Nipper. I think it was for RCA American made records being sold in Europe and other countries in which "His Master's Voice" was EMI's trademark. Correct me if I'm wrong.