Wharton Marketing Metrics: Linking Marketing to Financial Consequence

http://tinyurl.com/3ph2xfx
The Wharton Marketing Metrics program provides marketing and finance executives with the knowledge they need to accurately measure the effectiveness of marketing expenditures. Participants learn to assess short-term and long-term implications of marketing strategies by evaluating intangible assets such as brand and customer satisfaction, analyzing the potential financial impact of marketing expenditures, and discovering how to effectively allocate a marketing budget.

Category:

Education

Tags:

• marketing
• metrics
• linking
• to
• financial
• consequences
• wharton
• executive
• education

[expanza1]

Nice Video. That's the new trend of Brand Equity which might be neglected by Marketing Metrics..