The Walt Disney Company.

intro for my english class expo:

When you think in the Walt Disney Company probably the first things that come into your mind are: the parks, the movies, and lots and lots of fun. Since the screening of the first Mickey Mouse cartoon, 75 years ago, Disney has become the King of family entertainment. With classics like: Snow White and the Seven Dwarfs, to the new ones, like Cars. Disney has brought pure magic not just to the movie theaters, but to the hearts and the minds of the people from all around the world.

Perhaps the magic is more evident in the parks; every year more than 40 million people visit the Walt Disney World Resort. That makes it the principal tourist attraction in the world. But what makes it, so attractive?

The real magic is their obsession for making people happy and their dreams come true. But the parks are only part of Disney history, that would be only a 25% of the current Disney Empire. The films and entertainment are another 28%. What is their Key?

Strategic planning: The process of developing and maintaining a strategic fit between the organization's goal, capabilities and it's changing marketing opportunities.
In 1985 Michael Eisner established a powerful strategic central planning unit, which had the purpose of seeking new growth opportunities. During the 80s and the 90s Disney bought Capital Cities / ABC. That transformed the company into an international colossus with more than thirty thousand million dollars, invested in hundreds of companies divided in four groups: Entertainment studios, Media networks, Parks and Resorts and Consumer products.

Disney has gone through some difficulty in obtaining consistent growth and profitability and the strategic planning group took responsibility for the uneven performance of the company, according to some analysts they tried to do more than they could. In 2004 the disagreements about strategic planning broke out between senior executives, which resulted in the expulsion of Eisner as chairman and his resignation as executive director. Less than two weeks after taking control the new executive director Robert Iger established as a priority the decentralization of strategic planning of the company and returned most of the functions of the group of division managers, proving that the individual business units that are located closer to their markets, can plan better their growth strategies. And a more decentralized strategic planning seems more logical than planning directed from the high levels.

Category:

Entertainment

Tags:

• mkt
• disney

[ShannyMayfair]

@Faithlikeachild11 Well i used windows movie maker. And it was pretty easy, i just looked for videos and cut the clips of the parts that i wanted to use ... its not difficult, im sure you can find a lot of tutorials on the web.

Good luck! :)

[ShannyMayfair]

@nsaufert im glad you liked it :p

[Faithlikeachild11]

How did you put parts of the movies into your presentation? Im doing something similar with The Walt Disney Company and Im using IMovie, but I can only figure out how to put in picture slides

[nsaufert]

:)) nice work :)

[ShannyMayfair]

@JoanneLee911 Thank you! =D

[JoanneLee911]

great job!! ^^