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"10km less" TAC Speed TV ad 1997

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Uploaded on Dec 2, 2009

This was the first commercial to tackle the issue of low-level speeding and to show the extraordinary difference that driving just 10 km/h less can have on a pedestrian.

A motion-controlled camera gives an incredible insight into what happens to a body when hit by a car at speed, and the results are itemised by a trauma surgeon who has seen it all only too often.
Launched: 1997.
Victorian Road Toll that year: 377.
http://www.tac.vic.gov.au
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