"10km less" TAC Speed TV ad 1997

This was the first commercial to tackle the issue of low-level speeding and to show the extraordinary difference that driving just 10 km/h less can have on a pedestrian.

A motion-controlled camera gives an incredible insight into what happens to a body when hit by a car at speed, and the results are itemised by a trauma surgeon who has seen it all only too often.
Launched: 1997.
Victorian Road Toll that year: 377.
http://www.tac.vic.gov.au
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[SoLSamuraibloodblade]

he forgot to look both ways

[tinkslittleprincess]

I agree with the fact that drivers should slow down, but there also should be a strong campgain for the pedestrians, the one shown in this video wasn't looking when he crossed the street, so both the driver and the pedestrian share the fault. We should all be more educated drivers and pedestrians.

[xboxdizz]

i live literrally 2 mins away from there..

[mzitchbay]

doesn't matter who you blame..the drive will have to live with the fact that he killed somebody. and thats the worst

[WaveTheOfficial]

@tinkslittleprincess isn't it logic to look both ways?

[TPH250290]

Pedestrian is at least 50% responsible in this rather silly advert. While the car may be going too fast, the car belongs on the road. The pedestrian doesn't and should be checking properly before he goes onto the road.

Road safety for pedestrians should be so easy in developed countries. Even a speeding car can often be avoided if you're paying attention. Doofuses like this get no sympathy from me.

[MrGnjecko]

ABS PROLONGS braking distance so that would only make it worse.

[Davtwan]

@SoLSamuraibloodblade Uhhh... isn't that what he did in 0:08? He looked both ways, saw a car passed by, crossed, then another car hit him.

[mubd1234]

I think the real message of this ad is that even though the pedestrian may have been at fault, you still need to be aware of pedestrians, especially in a town centre. Really, that place isn't exactly where you should be doing 70km/h.

[Plangentry]

oh MY GOD!! OUCH OOO...OO...OW!!

[MaddDogg81]

AB might hlp on wet roads but tires do msot of hte stoppping. It's also about the kind of car you drive too and how good the parts are. I mean an economy car with small front disc brakes and single pistons calipers and rear drums on all season tires won't stop as well as my car with 4 piston calipers in front, dics in rear and ceramic pads and grippier tires than all season ones

[irishgodfatherchris]

@lfsracer79 at the time all suburban roads was 60 now its 50 and within school zones it 40