South Africa is Nca promo

We are currently working on a campaign called South Africa is Nca! i.e. (good, positive & lovely) and we will be covering the world cup and behind the scenes action of teams and players and the positive vibes and activities in and around local communities. This will be done via a television documentary and also using various multimedia platforms.

The thinking of our campaign is not for now, its for beyond the world cup. In fact a strategic partnership with Fifa would have been perfect for this initiative. The campaign would expose Fifa not just as the greatest event in the world, but also as an event that transforms the lives of all people who support it, young and old, particularly in the hosting nation.

The accreditation would offer us the means to do in depth primary research on all the activities that is happening around the world cup. And some of the footage would be used on our television documentary that would be released after the world cup, thus reinforcing the effects of the world cup experience

Category:

Sports

Tags:

• South
• Africa
• is
• Nca

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