The Perfect Match, A Social Media Love Story, Jennifer Aaker and Nathan Waterhouse | STAN 2011

May 21, 2011 - Jennifer Aaker and Nathan Waterhouse present a gripping story of how social technology and online collaboration can save lives. Aaker is the General Atlantic professor of marketing at the Stanford Graduate School of Business; Waterhouse is co-founder of OpenIDEO.

STAN: Society, Technology, Art and Nature, was Stanford University's prototype conference for TEDxStanford, and showcased some of the university's top faculty, students, alumni and performers in an intense four-hour event laced with surprising appearances and memorable experiences. STAN, modeled after TED, explored big questions about society, technology, art and nature in a format that invites feedback and engagement.

Stanford University:
http://www.stanford.edu/

STAN 2011:
http://stan2011.stanford.edu

100K Cheeks:
http://studentaffairs.stanford.edu/haas/100kcheeks

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

Category:

Education

Tags:

• technology
• Internet
• social media
• cancer
• business
• network
• social activism
• change
• leukemia
• bone marrow
• donor
• innovation
• inspiration
• motivation
• Facebook
• Twitter
• IDEO
• The Dragonfly Effect
• Haas Center for Public Service
• Jennifer Aaker
• Natha

[1PeaceNation]

what a love story.

[grunder20]

Stanford really is a great university for studying.

[felpaluche]

If it saves lives, it's worthwhile.

[wellsfargo2001]

what about a means to verify the source? a sort of 'credible sponsor' check on the BTM website.

[vininnz]

If you are inspired by this video and would like to register as a marrow donor, please search for "swab stories" on YouTube (as it won't let me post a link!) or visit swabstories doot org!

Thank you :-)

[archiewaterhouse]

@difbufs You make a great point, but it's such a shame that this happens. I wonder how we might craft messages to get around this problem? The story Jennifer and I told here is a very real one.

[difbufs]

Regarding the email she discusses, I'd probably have discarded it immediately. In fact, I discard any message which instructs me to pass it on others. I usually consider chain letters to a be a lesser form of computer viruses.

Even if this message was real, there are a bunch of similar messages aiming to deceive the receiver. It is simple to craft a faked touching background story. Experiences of con tricks formulated in a similar manner will prevent people to take messages like that seriously.