Today, Jim Craig is in big demand as a keynote speaker, teamwork coach, and spokesperson. He is particularly passionate about his work as a national spokesperson for Ultimate SAAAVE (www.ultimatesaaave.com), a public awareness campaign that urges those at risk for an abdominal aortic aneurysm, commonly called a triple-A, to get screened for the condition. About eight years after the Lake Placid Olympics, Craigs father, Don Craig, died suddenly when his triple-A, which he did not know he had, ruptured. He was 68 years old.
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