DAYBREAK • CHAPTER 1

Daybreak is an immersive and interactive entertainment experience presented by AT&T. Exclusively at http://www.Daybreak.com
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AT&T Presents

DAYBREAK

In Association with BBDO and Tim Kring
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• Category

  Entertainment

[mauriciothom]

This is a brand trying to create something better and more interesting than just an AD.

This is CONTENT, entertainment.

I think it's great!

[Aaron the Anarchist]

Wtf does this have to do with AT&T

[CJ Watkins]

Apart from all the product plugging, there was one pretty big flaw. Supposed police officers did nothing when the van stopped them. They also stopped far too quickly. Plot holes are large.

[H. Khabaz]

Is the Voice scrambler for real??? Any one know the name of that App???

[thesoundofseagulls]

The soundtrack was composed by Bear McCreary. He gives a great insight into the opening theme at /watch?v=RB1FpA4yCw0

[mauriciothom]

This is branded-content. Something produced by a brand as entertainment instead of just creating a 30'' tv ad.

[frogjg2003]

This is not an ad, and should never have been played as such. The people complaining about this video as an ad are doing so because someone at AT&T decided to fork over some money so that a 9 minute video would have the chance of being played before every video longer than a few minutes. Lets say you love a show on NBC, but every so often, an entire episode of a FOX show aired before the show you were expecting to watch, you would be upset too, whether or not it was a good show.

[Marcus A]

what is the name of the song that starts @0:55 - 1:30 it's so cool and I wanna hear a full version >.<

[Mandela Komba]

This was awesome. would be cool if it was an actual series

[Zeldagigafan90210]

thank you for telling how I can take part in bankrupting the company who stupidly decided "hey, let's have this as an ad".