TV ADVERTISING: Still King In A Digital World

In this Yaffe Expert Vidbit, Yaffe Group Media Director, Buffy O'Connor discusses the role of TV in today's marketing mix. When you combine today's heavy emphasis on digital and social media with issues like DVR ad skipping and cable thinning the audience, is TV advertising still relevant? Ms. O'Connor states that it is not just relevant, it's still king. See why, watch the video.

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• TV
• advertising
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• digital
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• TV vs. digital
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• strategy