Logo Design and the Elements of a Successful Identity

In this excerpt from the Graphics.com/Learning http://learning.graphics.com tutorial "How a Logo Fits," Parsons professor and acclaimed author Alex W. White articulates the principles and processes behind successful logo creation. What makes an identity successful? As Alex explains, the answer is character, consistently used.

Category:

Howto & Style

Tags:

• logo design tutorial
• Alex W. White
• Graphics.com/Learning
• branding
• marketing
• logos
• creativity
• graphic design
• web design
• typography
• logotype

[aleshamder]

obvious video is obvious

[iancorey]

Short and to-the-point. Very well presented and enlightening. Great. Look forward to more.