E4 'School of Comedy'/Digital PR + Social Media
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Uploaded by HotCherryDigital on Nov 24, 2009
E4 commissioned us to promote School of Comedy, a unique sketch show where teenage actors lampoon the adult world.
We promoted each episode and seeded viral clips, trailers and video interviews with the cast. We also set up and managed the show's YouTube, Facebook and Flickr channels where fans were able to interact with characters and watch exclusive content.
As part of the social media strategy, the cast tweeted live in character during broadcast which added an extra dimension of comedy to the show.
Results
•Over 225 pieces of online coverage including Metacafe, Heatworld.com and The Times
•Online coverage reached an audience of over 13,200,000
•Over 75,000 new Facebook fans
•Over 100,000 YouTube views plus top 20 'most viewed comedy channel' YouTube honour
•"This is going to become our new must-watch comedy series" Heatworld.com
•"An audacious success" The Times online
Related Hot Cherry clients: Channel 4, BBC One, BBC Three, BBC Worldwide, FX, Disney Channel, Disney Junior, Pozzitive, Baby Cow
Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.
We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.
Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.
We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.
Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital
If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk
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XD AWSOME
ExtremeEnigma2107 2 years ago