Marketing, Research and Segmentation (excerpt)

To find out more about this film, follow this link: http://www.classroomvideo.co.uk/Product.aspx?id=3914

This educational film resource from Classroom Video's British Business Basics series questions why businesses use market research and segmentation, the benefits they bring and the difficulties involved. The programme provides clear explanations of quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Also looks at demographic, geographic and psychographic approaches to segmenting the market, as well as niche marketing.

Category:

Education

Tags:

• market
• research
• qualitative
• quantitative
• segmentation
• demographic
• sampling
• techniques
• questionnaire
• geographic
• pyschographic
• niche