To launch Caviar Dry Shampoo in New York, Alterna hosted an evening of champagne and Dry Shampoo blowouts for top East Coast bloggers! The launch party was at the London Hotel New York and featured a live Tweet station, a Caviar Dry Shampoo presentation by Michael Shaun Corby, dry styling, and a bag full of Alterna treats. Bloggers were asked what about their solution was to a bad hair day. Check out what they had to say...
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