Astra

The brief was to create a 360 degree Virtual Reality Experience for the launch of the new Astra and an interactive film in which the user would become part of the actual piece.The overall creative took its lead from aspirational movie Oceans 11.

In the first part, he user puts on the VR goggles and becomes the star of the scene as they complete the stunt for the film. A groundbreaking piece of VR was filmed at Millbrook Proving ground with a stunt driving setup and a 360 rig. A combination of live action, animation, editing, grading, sound design all combined to make this a really wow piece.

Category:

Film & Animation

Tags:

• Astra
• virtual reality
• goggles
• 360 movie
• astra commercial
• car launch
• high tech
• innovative media
• new media