Unleashing Latent Demand for Sanitation

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Uploaded by on Jul 27, 2011

Filmed in Indonesia, this video features how Scaling Up Rural Sanitation began campaigns to raise consumer demand for sanitation amid competing priorities among community members. Why would you want to spend 15 percent of your annual income on something that you felt you did not need? Especially when there were so many other priorities to spend on?

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Education

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Standard YouTube License

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