Cheestrings - Making Childhood Fun! 2010 advert HD

Cheestrings 2010 Campaign Proposal.

Advert prepared for Advertising unit at Manchester Metropolitan University Business School.

Previous Cheestrings advertisement concept and campaign was heavily criticised for its lack of consistency and unclear message. The obscure use of the Mr. Strings character left consumers confused and did not attract attention in a positive way.

Proposed campaign will be different in relation to the current advertisement, as it will deal explicitly with childhood, fun and health. The campaignʼs goal is to bring out the child within everyone, focusing on the lightness and wonders of all the small things that make growing up one of the happiest time in life.

GROUP MEMBERS:
Anna Chan
Mark Clarke
Grzegorz Czerkies
Esteban De La Peña
Nial Fraser

Category:

Film & Animation

Tags:

• DSMMCM12
• 2010
• Cheestrings
• Trailer
• Cheese
• String
• Mr
• Strings
• TV
• advert
• ad
• campaign
• commercial
• HD
• MMU
• MMUBS
• Manchester
• Metropolitan
• University
• Business
• School
• Advertising
• Brand
• Management
• stop
• motion
• video
• movie
• cheese
• milk
• cheesestringman
• Kerry
• group
• health
• bend
• me
• shake
• healthy
• food
• snack
• lunch
• box
• Apple
• Mac
• MacBook
• Pro
• Canon
• D1000
• iStop
• Motion
• iMovie
• Playdoh
• clay
• claymation
• animation
• making
• childhood
• fun
• kids
• children
• child
• Let's
• go
• fly
• kite
• Mary
• Poppins
• musical
• Airport
• Plane

[scarlrtrose]

wow hope you won!

[gczerkies]

@scarlrtrose Thanks a lot! We really enjoyed this project! :-) And yes, we won! :)

[gczerkies]

dzięki!! :-)

[joeyd49]

wow thats impressive, hands down winner of our course surely. Well done guys, could be the real advert for cheesestring!

[gqban912]

I feel this is gonna be hard to beat! Well done!

[laurarules4eva09]

shamyam :D

[streetmessiah]

very good

[Cayti100]

Good luck Greg great advert!!

[markc01]

whoooooo amazing!!

[angel4uk]

WOOOOHOOO!

[sonic27]

nice!