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CBS You're On Promo and ID Montage 1995

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Uploaded by on Nov 28, 2007

From CBS, the You're On 1:00 promo and an ID montage sent out for use in sales presentations. This was an attempt to give CBS an upscale, hip, urban image, with shows like Central Park West which went quickly. The ID montage is very good, almost surreal.

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Film & Animation

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Uploader Comments (eyeontv)

  • Do you still have the 1995 affiliate logos video with this music? I'd love to see it again

  • Yes will try and get them up for the holidays!

Top Comments

  • This would certainly fit in with today. I love how CBS took a break from its bold Times New Roman font with a more soft image.

  • typical 1990's sophisticated style at its best

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All Comments (34)

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  • I wonder how many takes did CBS use for Dice to say those three little words without swearing.

  • Sounds like a good April Fools Day idea.

  • This is what ALMOST killed the network.

  • During that time, CBS was losing ratings and lost most affiliates to the Fox television network because of the loss of the NFL to Fox, and while its evening newscast with Dan Rather has been in 3rd place since 1991, right behind NBC Nightly News with Tom Brokaw and then-1st place ABC World News Tonight with Peter Jennings, and Westinghouse announced to buy CBS in that year until it was brought by Viacom in 2000.

  • The best part is from 0:21 with Letterman smiling to 0:22 (awesome bass note)

  • You know what would be funny. If every network in america played their programming from like a decade ago. Eveyone would probably freak out.

  • @eyeontv @TheOpenMinded12460 At least, we could get a CSI Christmas Special!

  • Where's Dan Rather, Ed Bradley, Mike Wallace, Lesley Stahl, and the rest of the CBS News team in this campaign?

  • This reminds me intensely of the somewhat creepy Prevue idents from 1998-1999. Search "Prevue Channel.mov" and "Prevue montage" to see what I'm talking about, and see my channel for more Prevue intros.

  • When Peter MacNicol says "You want atittude?", I subconsciously expect him or someone else to say "I'll GIVE you ATTITUDE!!" :P

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