IKEA_Austria_Cinema_Catalogue.mpg

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Category:

Education

Tags:

• IKEA
• Austria
• Cinema
• Catalogue

[kortexsirvasil]

If this isn't illegal, it definitely should be.

[schlemmsy]

I really really hope that the audience gave some sort of permission for this.

Otherwise this is a total fail.

[wwwlegend]

haha, i don't think they actually did it. i'm sure they have put it in afterwards for the video. viral...

[saugello]

I hope they were all free screenings. But even then, agents of every single actor, director, writer and producer of the hijacked films should probably sue Ikea's ass off.

[tkarman]

I doubt this is real. I think we are currently watching the ad campaign.

[carsonting]

That's the perfect idea to make people hate your brand. Bravo! Ikea!

[carsonting]

That's the perfect idea to make people hate your brand. Bravo! Ikea!

[Freezasama]

Pretty good and fun idea, but I would HATE that this would happen to me!!

[perliva]

fail.

[finnysayit]

ads aren´t for sure the thing i like seeing but there are some which have such good ideas in them that it´s just a joy watching. this is one of them. great concept ;)

[1nnu3ndo]

Indeed. Creative, yes. Intrusive, VERY. Spoiling the movie viewing experience for hundreds of people at a time. For every person who might have decided to go to IKEA because of this initiative, I am sure there 20 who left with a worse perception of the brand IKEA. I would be one of the 20.